Things worth reading: March 17, 2016

Email marketing

• 10 ways to reduce email unsubscribes (Econsultancy)

Internal communications/Employee engagement

• McKinsey at the digital crossroads (Simply Communicate)

Social media

• Twitter’s Algorithm Timeline Switches to Opt-Out, Coming to All Users (Social Media Today)

Things worth reading: February 19, 2016

Internal communications

• The end of Yammer? (Simply Communicate)

Search engine/SEM/SEO/SXO

• Confirmed: Google To Stop Showing Ads On Right Side Of Desktop Search Results Worldwide
• Google Isn’t Paying The ‘Google Tax’ (Bloomberg)

Social media

• Why Social Marketers Need to Think Like Journalists (Simply Measured)
• Twitter’s Latest Transparency Report Highlights Evolving Emphasis on Social Content (Social Media Today)

Things worth reading: January 15, 2016

Internal communications

• How to reinvent your internal communications department (before it’s too late) (Shel Holtz Blog)

Social media

• You can now run a Twitter poll for five minutes — if you really want to (The Next Web)

Things worth reading today… (August 7, 2015)

Content marketing

• Are You Measuring The Real Impact Of Your Content Marketing? (Marketing Land)

Internal communications

• 11 internal comms books to make your summer (Simply Communicate)

Search engines/SEM/SEO/SXO

• From SEO To SXO: Search Experience Optimization (Search Engine Land)

Social media

• Facebook Defends Its 3-Second Video View Standard (Marketing Land)
• 8 Back-to-School Social Media Strategies (Adweek)

Things worth reading today… (July 5, 2015)

Email marketing

• Eight Things You Forget When You Work In Email Marketing (Business 2 Community)

Internal communications

• How YouTube-like channels can boost your internal communication (Ragan)

Mobile

• Mobile App Push Notifications Drive 90-Day Retention Rates By As Much As 180% (Marketing Land)

Personal/Professional development

• 43 Free Career-Advancing Courses You Can Take (and Actually Finish) This Summer (The Muse)

SEO/Search engines

• Yahoo Search Testing Google Powered Search Results (Search Engine Land)
• Russian Parliament Approves “Right To Be Forgotten” In Search Engines (Search Engine Land)

Social media

• 3 Ways To Ensure Your Social Promotions Follow The Law (Convince & Convert)

Things worth reading today… (July 3, 2015)

Content marketing

• To Create Engaging Content, Marketers Need Tech (eMarketer)

Internal communications

• How One Company Reduced Email by 64% (Harvard Business Review)
• As Communication Improves, Culture Improves, As Does The Bottom Line — 4 Tools That Make A Difference (Forbes)

Social media

• The importance of LinkedIn for internal communicatiors (Simply Communicate)
• Reddit community revolts after communications director fired (CNN)
• Your Complete Social Media Disaster Response Guide (Inc.)